Green Photonics Market to Reach $261 Billion by 2020

WRT Associates, LLC and the Washington, DC-based OIDA (Optoelectronics Industry Development Association) have compiled and released new global optoelectronics market data for components and the green photonics share of the market. WRT and OIDA estimate that the global optoelectronics market for 2008 was $356 billion, with the green photonics share of that market 8.1% or $28.9 billion.

While the 2009-2020 CAGR for global optoelectronics is forecast to be 3.1%, the green photonics share is forecast to be a very encouraging 19.6%. These growth rates translate into $493 billion in revenue for optoelectronic components by 2020, of which $261 billion or 53% is the green photonics market share. Near term, the overall global optoelectronics market is forecast to decline by 1.4% in 2009, while the green photonics market is expected to grow 26.5%.

To forecast the evolving green photonics market, Dr. Phillip Wright, chief analyst for OIDA’s green photonics report and Managing Director of WRT Associates, and OIDA employed five key metrics. The contribution of photonics is considered “green” if it:

  • generates or conserves energy
  • reduces greenhouse gas emissions
  • reduces pollution
  • yields an environmentally sustainable outcome, or
  • improves public health

OIDA’s president Dr. Michael Lebby has followed this emerging market segment for several years as part of OIDA’s green photonics initiative. According to Dr. Lebby, “The growth of the green photonics market is significant for the economy and shows that, even in this tough economic climate, energy conservation, greenhouse gas emissions, pollution, sustainable outcomes, and improved human health are all critical in the marketplace that is leveraged through optoelectronics.” Lebby adds, “It’s exciting to see such strong growth predicted in the green photonics sectors of optoelectronics over the next decade in areas such as photovoltaic solar cells, solid state lighting, and optical communications. We believe that the positive affect of the green photonics movement in coming years will help stimulate interest for companies to design and manufacture optoelectronics in the U.S.”

To further drive their green agenda, OIDA have organized the upcoming OPTOmism Executive Forum and Conference. OPTOmism: Powering the Green Revolution through Photonics conference will be held in Santa Clara, California, May 18-20th, 2009 (www.optomism.com). An outstanding program of invited speakers and peer-reviewed technical presentations will review critical aspects of the green photonics market. Speakers include Nobel laureate and U.S. Energy Secretary, Dr. Steven Chu. Over the three days, OPTOmism will explore energy related optoelectronics, photonics, optics, and physics based solutions across a broad applications portfolio. Speakers and delegates will debate solar, lighting, clean coal, biomass, oil and gas, communications, displays, and sensing and spectroscopy, among many other issues.

optomism banner

Will E-book Readers Come to the Rescue of World’s Forests?

After attending the 2009 Flexible Electronics & Displays Conference last week and seeing today’s press on the Amazon Kindle 2 (photos below), I have to ask whether e-readers are finally on their way to becoming ubiquitous.  The original Kindle sold out and received a great deal of positive press.

Kindle group

A key reason for the success of the Kindle is the inclusion of a wireless means to purchase publications without incurring a monthly wireless data charge.  By bundling the means to wirelessly download publications using the Sprint nationwide wireless network, Amazon has made it transparent and cost effective for readers to browse and purchase publications.

As e-readers improve in design, performance and cost, they have the potential to bring many benefits to consumers, businesses, and the environment.  Consumers appreciate having a slick handheld e-reader that offers many of the same reading characteristics of printed paper books and documents while providing a means to carry and store many publications in a single device.  Students look forward to the day when they can obtain text books in electronic form that are more affordable for use on e-readers that are also affordable and offer lightweight portability.  Throughout the print industry, newspapers and magazines are finding it increasingly difficult to compete with electronic media owing to the high cost of newsprint, print production and distribution.  The print industry has responded by cutting back on the number of printed pages that they distribute and turning in part to electronic distribution on the web.  A key problem going forward is for publishers to reestablish a viable business model.  As e-readers come into wider use, the current print industry has the opportunity to migrate to internet distribution of their content as Amazon’s deals with publishers have shown.

Also important will be the availability of more capable e-readers.  Plastic Logic is developing an e-reader with a 10.7 inch diagonal display.  This week Plastic Logic will announce its prototype e-Reader (photos below) and partnership deals with a number of publishing partners.

Plastic Logic Group

A key feature common to many e-reader products is the electrophoretic, or electronic paper, display technology.  Electrophoretic displays made on flexible plastic sheets offer black and white display attributes similar to paper, consume very little electrical power, and are rugged by virtue of their flexible substrate construction.  Although e-readers using electrophoretic displays such as the E-Ink display material of the Kindle, Plastic Logic, and Sony e-readers have been under development for more than 10 years, the evolution and convergence of market factors, the internet, and the need for greener publishing methods are driving the development and adoption of a new class of mobile device.