Now that we know the “Googlephone” is not a phone but rather a new phone operating system called Android, we can begin to forecast how the smart phone market will evolve. As with much in evolution a good deal of time will be involved. But first take the time to look over the videos (a total of 7 videos) posted by Google that describe, promote and generally talk up Google’s approach to penetrating the smartphone operating system space.
Android will have to find a place among the established smart phone operating systems that include Symbian, Palm, Blackberry, Windows Mobile, and of course the iPhone. Now that Apple have announced that they will deliver a system development kit (SDK) for the iPhone in February 2008, developers are looking forward to offering applications for a hardware platform with great appeal. The iPhone hardware combines many of the elements needed for a widely popular gadget ecosystem including a large high resolution display and an appealing human interface design. By introducing the iPod Touch media player, Apple has already extended the iPhone franchise to a second product category.The market roles of the incumbent smart phone operating systems (Symbian, Palm, Blackberry, Windows Mobile) are fairly well understood at present and all appear to be upstaged by the iPhone. By entering a relatively crowded market, Android will have acceptance challenges. First, Android will have to gain adequate momentum so that it is not simply one more OS for application developers to write to. Second, compelling hardware platforms must be developed to utilize Android and enable compelling features for consumers and solid value propositions for service providers. As I noted, evolution is slow, but inevitable. The evolution of smart phone operating systems is ongoing and we should see new species emerge by mid 2008.

