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	<title>WRT (With Respect To) Technology &#187; Photovoltaics</title>
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		<title>OIDA’s Green Photonics Forum: Innovation and Opportunity</title>
		<link>http://wrtassoc.com/archives/584</link>
		<comments>http://wrtassoc.com/archives/584#comments</comments>
		<pubDate>Thu, 29 Apr 2010 22:02:49 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Displays]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Solid State Lighting]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/?p=584</guid>
		<description><![CDATA[For the third consecutive year, WRT Associates are assisting the Optoelectronics Industry Development Association (OIDA) with the planning and organization of their Green Photonics Forum.  Last year, OIDA&#8217;s innovative green photonics forum brought together many of the key players engaged in applying photonics solutions for global sustainability.  The upcoming 3rd annual forum on Green Photonics [...]]]></description>
			<content:encoded><![CDATA[<p>For the third consecutive year, WRT Associates are assisting the <a title="Optoelectronics Industry Development Association" href="http://oida.org" target="_blank">Optoelectronics Industry Development Association</a> (OIDA) with the planning and organization of their <a title="Green Photonics Forum" href="http://greenphotonics.org/" target="_blank">Green Photonics Forum</a>.  Last year, OIDA&#8217;s innovative green photonics forum <a title="2009 Green Photonics Forum" href="http://oida.org/sites/default/files/OPTOmism_2009_Agenda_Final.pdf" target="_blank">brought together many of the key players</a> engaged in applying photonics solutions for global sustainability.  The upcoming 3rd annual forum on Green Photonics will provide a stage for an <a title="Confirmed Speakers" href="http://greenphotonics.org/program/speakers" target="_blank">outstanding lineup of experts and leaders</a> involved in defining the technical, business, and government roles that photonics will play in the drive for a more sustainable future.</p>
<p>The goals of the forum are to provide insights and identify specific challenges to overcome in order to accelerate the worldwide adoption of energy-efficient solid-state lighting and renewable solar energy sources.</p>
<p>The 1½-day forum will encompass several topics including:</p>
<ul>
<li>Solid state lighting, light sources, and energy efficient displays</li>
<li>Photovoltaics and the role of solar energy</li>
<li>Green photonics sensing and manufacturing technologies</li>
</ul>
<p>The speakers for the 3rd Annual Green Photonics Forum have been invited expressly to explore the growing role of photonics in the sustainability portfolio, from market status and strategies to advanced materials and devices for next-generation products. They will share their knowledge and experiences during the regular sessions and plenary meetings, and during lunch, breaks, and an evening networking reception.  Using last year&#8217;s event as a guide, this collaborative environment will be ideal for exchanging ideas, meeting potential business partners, and will lead to many productive discussions.  I will see you there.</p>
<p><a href="http://wrtassoc.com/wp-content/uploads/2010/04/Green-Photonics-Forum.jpg"><img class="aligncenter size-full wp-image-585" title="Green Photonics Forum" src="http://wrtassoc.com/wp-content/uploads/2010/04/Green-Photonics-Forum.jpg" alt="Green Photonics Forum" width="640" height="127" /></a></p>
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		<title>WRT Associates Announces New Report on Green Photonics:  The Role of Optoelectronics in a Sustainable Future</title>
		<link>http://wrtassoc.com/archives/20</link>
		<comments>http://wrtassoc.com/archives/20#comments</comments>
		<pubDate>Fri, 17 Jul 2009 22:09:54 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Displays]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Optoelectronics]]></category>
		<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/2009/07/17/wrt-associates-announces-new-report-on-green-photonics-the-role-of-optoelectronics-in-a-sustainable-future/</guid>
		<description><![CDATA[WRT Associates (www.wrtassoc.com) announces the availability of a new report entitled “The Role of Optoelectronics in a  Sustainable Future.”  This report was authored by Phillip Wright, Ph.D., Chief Analyst and Managing Director at WRT Associates,  LLC, and Consultant with the Optoelectronic Industry Development Association (OIDA).  The Green Photonics report package is being made available through [...]]]></description>
			<content:encoded><![CDATA[<p>WRT Associates (<a title="WRT Associates Announce New Report" href="http://wrtassoc.com" target="_blank">www.wrtassoc.com</a>) announces the availability of a new report entitled “The Role of Optoelectronics in a  Sustainable Future.”  This report was authored by Phillip Wright, Ph.D., Chief Analyst and Managing Director at WRT Associates,  LLC, and Consultant with the Optoelectronic Industry Development Association (OIDA).  The Green Photonics report package is being made available through WRT Associates, LLC with the cooperation of OIDA.  The table of contents, lists of figures and tables, and an excerpt of the Green Photonics report is available here: <a href="http://s217070249.onlinehome.us/blog/wp-content/uploads/2009/07/Excerpt-The-Role-of-OE-in-a-Sustainable-Future.pdf">Excerpt The Role of OE in a Sustainable Future</a>.</p>
<p>The Green Photonics report provides a detailed analysis of the role of optoelectronics components, modules and solutions for product applications that generate or conserve energy, reduce greenhouse gas emissions, reduce pollution, yield an environmentally sustainable outcome, or improve public health.  Product applications and markets covered in the report include photovoltaics, solid state lighting, ultraviolet disinfection, optical data transport and processing, optical sensors, low power displays and green optoelectronic manufacturing.  The global optoelectronics market for 2008 was $356 billion.  The green photonics share of the global optoelectronics market is estimated to have been 8.1%, or $28.9 billion in 2008.  Green photonics technology is already making an impact.  This impact is expected to accelerate quickly over the next decade.  The compound annual growth rate (CAGR) for global optoelectronics for 2009-2020 is forecast to be 3.1%.  The green photonics share, however, is expected to grow at a very encouraging 19.6% annually.  These growth rates translate into $493 billion in revenue for optoelectronic components by 2020, of which $261 billion (or 53%) will be the green photonics market share.  Near term, the overall global optoelectronics market is forecast to decline by 1.4% in 2009, while the green photonics market is expected to  grow 26.5%.  The Green Photonics report provides a comprehensive overview and forecast of market opportunities and growth for optoelectronic technologies in the new green economy.</p>
<p>WRT Associates are making the Green Photonics report available in a package with 2 hours of consultation with the author to discuss the contents of the report and related topics.  Consulting conferences can be held by phone, web conference, or at the  customer’s site at added expense.  The report will be delivered electronically in PDF file format and is available now for $995 by emailing info@wrtassoc.com or by calling +1-970-219-8800.</p>
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		<title>Green Photonics Market to Reach $261 Billion by 2020</title>
		<link>http://wrtassoc.com/archives/23</link>
		<comments>http://wrtassoc.com/archives/23#comments</comments>
		<pubDate>Sat, 28 Feb 2009 22:00:58 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Optoelectronics]]></category>
		<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Solid State Lighting]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/2009/02/28/green-photonics-market-to-reach-261-billion-by-2020/</guid>
		<description><![CDATA[WRT Associates, LLC and the Washington, DC-based OIDA (Optoelectronics Industry Development Association) have compiled and released new global optoelectronics market data for components and the green photonics share of the market. WRT and OIDA estimate that the global optoelectronics market for 2008 was $356 billion, with the green photonics share of that market 8.1% or [...]]]></description>
			<content:encoded><![CDATA[<p><a title="WRT Associates, LLC" href="http://wrtassoc.com/" target="_blank">WRT Associates, LLC</a> and the Washington, DC-based <a title="OIDA" href="http://www.oida.org/" target="_blank">OIDA</a> (Optoelectronics Industry Development Association) have compiled and <a title="Green Photonics Report" href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20090227005738&amp;newsLang=en" target="_blank">released</a> new global optoelectronics market data for components and the green photonics share of the market. WRT and OIDA estimate that the global optoelectronics market for 2008 was $356 billion, with the green photonics share of that market 8.1% or $28.9 billion.</p>
<p>While the 2009-2020 CAGR for global optoelectronics is forecast to be 3.1%, the green photonics share is forecast to be a very encouraging 19.6%. These growth rates translate into $493 billion in revenue for optoelectronic components by 2020, of which $261 billion or 53% is the green photonics market share. Near term, the overall global optoelectronics market is forecast to decline by 1.4% in 2009, while the green photonics market is expected to grow 26.5%.</p>
<p>To forecast the evolving green photonics market, Dr. Phillip Wright, chief analyst for OIDA’s green photonics report and Managing Director of WRT Associates, and OIDA employed five key metrics. The contribution of photonics is considered “green” if it:</p>
<ul>
<li> generates or conserves energy</li>
<li> reduces greenhouse gas emissions</li>
<li> reduces pollution</li>
<li> yields an environmentally sustainable outcome, or</li>
<li> improves public health</li>
</ul>
<p>OIDA’s president Dr. Michael Lebby has followed this emerging market segment for several years as part of OIDA’s green photonics initiative. According to Dr. Lebby, “The growth of the green photonics market is significant for the economy and shows that, even in this tough economic climate, energy conservation, greenhouse gas emissions, pollution, sustainable outcomes, and improved human health are all critical in the marketplace that is leveraged through optoelectronics.” Lebby adds, “It’s exciting to see such strong growth predicted in the green photonics sectors of optoelectronics over the next decade in areas such as photovoltaic solar cells, solid state lighting, and optical communications. We believe that the positive affect of the green photonics movement in coming years will help stimulate interest for companies to design and manufacture optoelectronics in the U.S.”</p>
<p style="text-align: left;">To further drive their green agenda, OIDA have organized the upcoming OPTOmism Executive Forum and Conference. <a title="OPTOmism Conference" href="http://www.optomism.com/" target="_blank">OPTOmism: Powering the Green Revolution through Photonics</a> conference will be held in Santa Clara, California, May 18-20th, 2009 (www.optomism.com). An outstanding <a title="OPTOmism Agenda" href="http://www.optomism.com/pdfs/OPTOmism_Overview_Agenda.pdf" target="_blank">program</a> of invited speakers and peer-reviewed technical presentations will review critical aspects of the green photonics market. Speakers include Nobel laureate and U.S. Energy Secretary, Dr. Steven Chu. Over the three days, OPTOmism will explore energy related optoelectronics, photonics, optics, and physics based solutions across a broad applications portfolio. Speakers and delegates will debate solar, lighting, clean coal, biomass, oil and gas, communications, displays, and sensing and spectroscopy, among many other issues.</p>
<p style="text-align: left;"><a title="OPTOmism" href="http://www.optomism.com/" target="_blank"></a><a title="Optomism" href="http://optomism.com" target="_blank"><img class="size-full wp-image-154  aligncenter" title="optomism banner" src="http://s217070249.onlinehome.us/blog/wp-content/uploads/2009/02/optomism-banner.jpg" alt="optomism banner" width="485" height="110" /></a></p>
<p style="text-align: center">
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		<title>Organic Photovoltaic Scientists Urge Us to Trust but Verify</title>
		<link>http://wrtassoc.com/archives/34</link>
		<comments>http://wrtassoc.com/archives/34#comments</comments>
		<pubDate>Fri, 26 Oct 2007 21:34:03 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Investment]]></category>
		<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/2007/10/26/organic-photovoltaic-scientists-urge-us-to-trust-but-verify/</guid>
		<description><![CDATA[As reported in a recent article at GreenTech Media, several scientists working on organic solar cells have joined to write an unusual letter (Does Going Organic Require Exaggeration?).  The letter writers urge their fellow researchers to ensure that they report verifiable values for the efficiency of organic solar cells.  The letter writers are [...]]]></description>
			<content:encoded><![CDATA[<p>As reported in a recent article at <a href="http://www.greentechmedia.com/" title="GreenTech Media Home" target="_blank">GreenTech Media</a>, several scientists working on organic solar cells have joined to write an unusual letter (<a href="http://www.greentechmedia.com/articles/does-going-organic-require-exaggeration-206.html" title="Does Going Organic Require Exaggeration?" target="_blank">Does Going Organic Require Exaggeration?</a>).  The letter writers urge their fellow researchers to ensure that they report verifiable values for the efficiency of organic solar cells.  The letter writers are concerned that the competition for attention, research funding and investment for organic solar cell development has led to exaggerated and overstated claims for solar cell efficiency.</p>
<p>Clearly, solar cell efficiency is the most important performance parameter for photovoltaic sources, and relates directly to the cost/watt of solar energy.  In many developing high tech fields, overstated claims have led to missteps by investors and others.  As before, developers of organic solar cells will find that it is very important to deliver credible performance data about their work.  The means to deliver verifiable data exist and should be used.  Indeed more importantly, the real competition begins when the technology is developed commercially and brought to market.  At this stage the success or failure of a new technology can be proven when renewable energy supplies reach consumers and money is made or lost on the technology.</p>
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		<title>New Industry Report Released</title>
		<link>http://wrtassoc.com/archives/33</link>
		<comments>http://wrtassoc.com/archives/33#comments</comments>
		<pubDate>Fri, 26 Oct 2007 17:11:55 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Mobile Phones]]></category>
		<category><![CDATA[Optoelectronics]]></category>
		<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Wireless Networking]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/2007/10/26/new-industry-report-released/</guid>
		<description><![CDATA[The Optoelectronics Industry Development Association (OIDA) has recently released its 2007 GLOBAL OPTOELECTRONICS INDUSTRY MARKET REPORT AND FORECAST (see press release here).  The report is available to OIDA members in October 2007.  A number of reports on several optoelectronics technology and market segments are also available to non-members directly from OIDA including the [...]]]></description>
			<content:encoded><![CDATA[<p>The Optoelectronics Industry Development Association (OIDA) has recently released its 2007 GLOBAL OPTOELECTRONICS INDUSTRY MARKET REPORT AND FORECAST (<a href="http://oida.org/news/oida-news/2007/64" title="OIDA Releases 2007 Market Report and Forecast" target="_blank">see press release here</a>).  The report is available to OIDA members in October 2007.  A number of reports on several optoelectronics technology and market segments are also available to non-members directly from OIDA including the 2006 Global Optoelectronics Industry Market Report and Forecast (<a href="http://oida.org/store" title="Available OIDA Reports" target="_blank">click here for reports</a>).  Additions to this year’s 540-page market summary of optoelectronics include:</p>
<p>* Ten-year forecasts of the global optoelectronics industry<br />
* Reclassification of “enabled optoelectronics”<br />
* Decade forecasts of each of the major OE segments<br />
* Two new chapters: Wireless Device Applications and Organic Light Emitting Diodes<br />
* Updated data for each chapter<br />
* Comparison of the global market summary with that of OITDA (Japan) and PIDA (Taiwan)</p>
<p>In the preface to the annual market report, &#8220;OIDA acknowledges Dr. Phil Wright, Managing Director of WRT Associates, who has contributed significantly to, and acted as OIDA&#8217;s chief analyst for, the review.  In particular, Phil has led the forecasting and review of optoelectronics in wireless, OLED, solar, medical, image sensor, LED, and wireless consumer product technology.&#8221;</p>
<p>The 2007 report is the ninth annual Global Optoelectronics Industry Market Report and Forecast to be delivered by OIDA to its members.  Consider <a href="http://www.oida.org/content/home" title="Join OIDA Today" target="_blank">joining OIDA</a> for access to technology, industry and market data about this rapidly growing market opportunity.  In 2006, the optoelectronics market achieved new highs with optoelectronics enabled and components market revenues reaching $565 billion, a 14.5% increase over 2005 ($494 billion). OIDA forecasts strong and steady growth over the next decade for the optoelectronics enabled and components market with revenues expected to surpass $1.2 trillion by 2017 and a 2007-2017 Compound Annual Growth Rates (CAGR) of 7.7%.</p>
<p>Looking ahead, the Optoelectronics market will offer companies and investors an abundance of interesting and profitable opportunities.</p>
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		<item>
		<title>Renewable Opportunities</title>
		<link>http://wrtassoc.com/archives/10</link>
		<comments>http://wrtassoc.com/archives/10#comments</comments>
		<pubDate>Tue, 02 Oct 2007 20:13:31 +0000</pubDate>
		<dc:creator>Phillip Wright</dc:creator>
				<category><![CDATA[Photovoltaics]]></category>
		<category><![CDATA[Renewable Energy]]></category>

		<guid isPermaLink="false">http://wrtassoc.com/2007/10/02/renewable-opportunities/</guid>
		<description><![CDATA[In reading the Denver Post today I was again struck by the momentum turning to solar photovoltaic (PV) power generation and other renewable energy sources including wind turbines.
(see Denver Post articles from today’s business section) 
Solar-energy system to land at DIA in 2008 
State&#8217;s largest windfarm to be dedicated today
We in Colorado are blessed with [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">In reading the Denver Post today I was again struck by the momentum turning to solar photovoltaic (PV) power generation and other renewable energy sources including wind turbines.</p>
<p class="MsoNormal">(see Denver Post articles from today’s business section) <a href="http://www.denverpost.com/business/ci_7056598"></a></p>
<p class="MsoNormal"><a title="Solar-energy system to land at DIA in 2008" href="http://www.denverpost.com/business/ci_7056394" target="_blank"><span id="redesign_default">Solar-energy system to land at DIA in 2008</span> </a></p>
<p class="MsoNormal"><a title="State's largest windfarm to be dedicated today" href="http://www.denverpost.com/business/ci_7056598" target="_blank"><span id="redesign_default">State&#8217;s largest windfarm to be dedicated today</span></a></p>
<p class="MsoNormal">We in Colorado are blessed with many things, including an abundance of sunshine and brisk winds throughout much of the year.<span> </span>But it is not just Colorado that is finding it wise as well as profitable to invest in renewable energy sources.<span> </span></p>
<p class="MsoNormal">Sure, Colorado has plenty of wide open spaces on which to site PV and wind turbine installations, but Colorado is also familiar with the present impacts of and future prospects for extractive energy resources.<span> </span>When I drive to Denver or Wyoming, I cannot avoid seeing the increasing number of operating oil wells and drilling rigs, the growth in natural gas pipelines and pumping stations, and the miles long coal trains headed toward large regional coal-fired generating plants.<span> </span>I can’t help but hear about accelerating efforts to drill for oil and gas in pristine wild areas such as Colorado’s Roan Plateau, or to mine underground for uranium using leaching techniques that may pollute ground water systems as in Nunn , Colorado near Fort Collins.<span> </span></p>
<p class="MsoNormal">Driven in part by the relentless run up in petroleum prices as shown below, increasingly, in America, the states, utilities and investors are finding it important and profitable to invest in truly renewable energy solutions.</p>
<p class="MsoNormal" align="center"><a title="Oil Prices, 1994-2007" href="http://wrtassoc.com/__oneclick_uploads/2007/10/oil-price-trend.jpg"></a><a href="http://s217070249.onlinehome.us/blog/wp-content/uploads/2007/10/oil-price-trend.jpg"><img class="aligncenter size-full wp-image-11" title="Oil Prices, 1994-2007" src="http://s217070249.onlinehome.us/blog/wp-content/uploads/2007/10/oil-price-trend.jpg" alt="Oil Prices, 1994-2007" width="480" height="360" /></a></p>
<p class="MsoNormal">
<p class="MsoNormal" style="text-align: center" align="center"><span style="letter-spacing: -0.2pt"> </span></p>
<p class="Caption1">Figure 1: Thirteen Year Trend Crude Oil Prices</p>
<p class="Source">Source: NYMEX</p>
<p class="MsoNormal">While the US is behind the curve compared to European countries including Germany and Spain, as well as Japan, US states have begun to join the move to renewables.<span> </span>This is illustrated clearly by the number of states that have established definite goals for renewable energy as shown below.</p>
<p class="MsoNormal" align="center"><a title="State Renewable Energy Program Goals" href="http://wrtassoc.com/__oneclick_uploads/2007/10/states-renewable-energy-goals.jpg"></a><a href="http://s217070249.onlinehome.us/blog/wp-content/uploads/2007/10/states-renewable-energy-goals.jpg"><img class="aligncenter size-full wp-image-12" title="State Renewable Energy Program Goals" src="http://s217070249.onlinehome.us/blog/wp-content/uploads/2007/10/states-renewable-energy-goals.jpg" alt="State Renewable Energy Program Goals" width="575" height="279" /></a></p>
<p class="MsoNormal">
<p class="MsoNormal" style="text-align: center" align="center">
<p class="Caption1">Figure 2: State Renewable Energy Program Goals (Includes Solar and Other, as of September 2007)</p>
<p class="Source">Source: <a href="http://www.dsireusa.org/">www.dsireusa.org</a></p>
<p class="MsoNormal">With the attention that renewable energy is receiving, and the growth in revenues of the renewables industry worldwide, it is now clear that investments are now being made that will pay dividends, or not, well into the next decadal period.<span> </span>Happy hunting.</p>
<p class="MsoNormal">
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