WRT Associates will be focusing on the market introduction of new solid state lighting products including light emitting diode (LED), organic LED (OLED) and plasma lighting solutions.  WRT Associates’ background and interests in solid state lighting solutions arise from their longstanding involvement in the LED and OLED industry as well as WRT Associates’ response to our clients’ growing interests in green, sustainable solutions for their products and businesses.

If you will be attending LIGHTFAIR we would appreciate the opportunity to meet with you at LIGHTFAIR and discuss your interests and needs.  If you will not be attending LIGHTFAIR this year, give us a call (+1-970-219-8800) or drop us an email to discuss our findings from the event.  We will be happy to share our insights and analysis in discussing and addressing your needs.

The goals of the forum are to provide insights and identify specific challenges to overcome in order to accelerate the worldwide adoption of energy-efficient solid-state lighting and renewable solar energy sources.

The 1½-day forum will encompass several topics including:

• Solid state lighting, light sources, and energy efficient displays
• Photovoltaics and the role of solar energy
• Green photonics sensing and manufacturing technologies

The speakers for the 3rd Annual Green Photonics Forum have been invited expressly to explore the growing role of photonics in the sustainability portfolio, from market status and strategies to advanced materials and devices for next-generation products. They will share their knowledge and experiences during the regular sessions and plenary meetings, and during lunch, breaks, and an evening networking reception.  Using last year’s event as a guide, this collaborative environment will be ideal for exchanging ideas, meeting potential business partners, and will lead to many productive discussions.  I will see you there.

The customary CTIA Wireless keynote addresses held each morning prior to the opening of the exhibit floor were informative and high energy.  Although strong, the keynotes were perhaps not as engaging as April 1, 2008’s address by Richard Branson.  Sir Richard concluded his keynote by inviting audience members who would volunteer for Virgin Galactic’s and Google’s joint project Virgle, to travel to Mars to establish a colony, to join him on-stage.  However, the panel discussion keynote on the third day moderated by CNBC Anchor and Reporter Michelle Caruso-Cabrera with Avatar Director James Cameron, Aneesh Chopra, Obama administration CTO, U.S. Office of Science and Technology Policy, and Biz Stone, Co-founder of Twitter, made for some eclectic and lively discussion.  Director Cameron remarked that Avatar is the most pirated film ever while Mr. Stone suggested that all one had to do to catch the pirates was to scan internet users for eye patches.

The first day keynotes included an address by J.K. Shin, President, Mobile Communications Business, Samsung Electronics Co., Ltd. during which he emphasized the themes of Screen, Speed and Content.  The choice of display Screen as his first theme became clearer during Samsung’s “Unpacked” press conference immediately following Mr. Shin’s first day keynote.

Given the wide range of portable products and applications exhibited at CTIA, there were a comparably wide range of input and output technologies for display and user interface control.  The exhibit floor space was perhaps a bit smaller than when I last attended in 2008, but there was no shortage of new product announcements.

Many of the announcements involved advanced displays.  These included Samsung’s roll out of their Galaxy S smart phone with a 4 inch “Super” AMOLED display with an integrated capacitive touch screen – clearly aimed as a direct competitor to Apple’s iPhone.

While e-readers were emphasized by only a few exhibitors, Kobo www.kobobooks.com launched new e-reader hardware, the Kobo^TM eReader.  While the Kobo^TM eReader was a relatively conventional E-Ink display based e-reader, the hardware platform is a complement to the family of Kobo eReading service and software offerings that promise to be device neutral, content rich, open and globally based.

On the input device side, Invensense showed their digital 3-axis gyroscope as a partner participant in the Qualcomm booth.  Invensense gyroscope technology is currently employed in a range of consumer electronics products for image stabilization in digital cameras and in the Nintendo Wii game accessory the Wii MotionPlus.  Invensense demonstrated at CTIA a smartphone handset with highly accurate gesture input capability.  Although there were other new display and input device applications at CTIA, one that particularly stood out for its novelty was NTT Docomo’s demonstration of eye-controlled earphones as a new form of user input device.

If you would like to see photos from the show and learn more details about the Mobile Display and User Interface advances that we found at CTIA Wireless 2010, I recommend that you visit Insight Media’s website and subscribe to their Mobile Display Report.

As a result of the sustained development efforts on OLED technology, the market for OLED lighting and displays is poised to grow from $615 million in 2008 to more than $6700 million in 2014, reflecting a compound annual growth rate of 44%.  The OLED report will be of interest to individuals and businesses that are seeking to update their knowledge of Organic Light Emitting Diodes (OLEDs) and answer questions concerning this important emerging technology.

Consumers are eagerly awaiting televisions and mobile phones with brilliant, and low power consumption, OLED displays.  OLED lighting is just now coming to market offering lighting designers and the lighting industry new lighting efficiency and design freedoms.  The OLED report addresses many key questions concerning the OLED industry, markets and technology:

• What barriers must be overcome to bring affordable products with OLED displays to consumers?
• When will these barriers be surmounted?
• When will OLED lighting begin shipping in lighting applications?
• What are these OLED lighting applications?
• What challenges must OLED lighting and displays overcome to reach market and gain market share from incumbent display and lighting products?
• What alternative lighting and display technologies will compete for market share with OLEDs?
• Who are the players in the OLED industry today and what will the competitive landscape look like in 2014?
• What are current OLED display revenues by product application and how will they grow in future?
• When will OLED lighting reach the billion dollar revenue mark?

IntertechPira’s new report, “The Future of OLED Lighting and Displays,” answers these questions about OLEDs and provides the reader with a thorough overview, status and analysis of the OLED industry and markets.

Take a look at a slide presentation or a webinar introducing the new OLED report.  Let us know your thoughts on the evolution of OLED technology and markets.

The Green Display Report also describes some of the findings of the first ever Green Display Expo held October 27, 2009 in Washington, DC.  The Green Display Expo brought together a core group of display industry participants from consumer electronics, professional AV, display manufacturing, regulatory and labeling agencies, and recycling constituencies to discuss the latest trends in green displays.  Phillip Wright of WRT Associates presented at the Green Display Expo on the topic of “Defining Display Greenness: Why it Matters for Consumers, Manufacturers and Regulators.”  Dr. Wright’s Green Display Expo presentation addressed the fundamental questions facing display users, manufacturers and regulators:

• Why do we care about green displays?
• What makes a display green?
• Where are we today?
• Where do we go from here?
• How will we know when we get there?

Take a look at the slides, decide for yourself if we have captured all the factors that constitute a green display, and let us know if we missed any.

The Green Photonics report provides a detailed analysis of the role of optoelectronics components, modules and solutions for product applications that generate or conserve energy, reduce greenhouse gas emissions, reduce pollution, yield an environmentally sustainable outcome, or improve public health.  Product applications and markets covered in the report include photovoltaics, solid state lighting, ultraviolet disinfection, optical data transport and processing, optical sensors, low power displays and green optoelectronic manufacturing.  The global optoelectronics market for 2008 was $356 billion.  The green photonics share of the global optoelectronics market is estimated to have been 8.1%, or $28.9 billion in 2008.  Green photonics technology is already making an impact.  This impact is expected to accelerate quickly over the next decade.  The compound annual growth rate (CAGR) for global optoelectronics for 2009-2020 is forecast to be 3.1%.  The green photonics share, however, is expected to grow at a very encouraging 19.6% annually.  These growth rates translate into $493 billion in revenue for optoelectronic components by 2020, of which $261 billion (or 53%) will be the green photonics market share.  Near term, the overall global optoelectronics market is forecast to decline by 1.4% in 2009, while the green photonics market is expected to  grow 26.5%.  The Green Photonics report provides a comprehensive overview and forecast of market opportunities and growth for optoelectronic technologies in the new green economy.

WRT Associates are making the Green Photonics report available in a package with 2 hours of consultation with the author to discuss the contents of the report and related topics.  Consulting conferences can be held by phone, web conference, or at the  customer’s site at added expense.  The report will be delivered electronically in PDF file format and is available now for $995 by emailing info@wrtassoc.com or by calling +1-970-219-8800.

While the 2009-2020 CAGR for global optoelectronics is forecast to be 3.1%, the green photonics share is forecast to be a very encouraging 19.6%. These growth rates translate into $493 billion in revenue for optoelectronic components by 2020, of which $261 billion or 53% is the green photonics market share. Near term, the overall global optoelectronics market is forecast to decline by 1.4% in 2009, while the green photonics market is expected to grow 26.5%.

To forecast the evolving green photonics market, Dr. Phillip Wright, chief analyst for OIDA’s green photonics report and Managing Director of WRT Associates, and OIDA employed five key metrics. The contribution of photonics is considered “green” if it:

• generates or conserves energy
• reduces greenhouse gas emissions
• reduces pollution
• yields an environmentally sustainable outcome, or
• improves public health

OIDA’s president Dr. Michael Lebby has followed this emerging market segment for several years as part of OIDA’s green photonics initiative. According to Dr. Lebby, “The growth of the green photonics market is significant for the economy and shows that, even in this tough economic climate, energy conservation, greenhouse gas emissions, pollution, sustainable outcomes, and improved human health are all critical in the marketplace that is leveraged through optoelectronics.” Lebby adds, “It’s exciting to see such strong growth predicted in the green photonics sectors of optoelectronics over the next decade in areas such as photovoltaic solar cells, solid state lighting, and optical communications. We believe that the positive affect of the green photonics movement in coming years will help stimulate interest for companies to design and manufacture optoelectronics in the U.S.”

To further drive their green agenda, OIDA have organized the upcoming OPTOmism Executive Forum and Conference. OPTOmism: Powering the Green Revolution through Photonics conference will be held in Santa Clara, California, May 18-20th, 2009 (www.optomism.com). An outstanding program of invited speakers and peer-reviewed technical presentations will review critical aspects of the green photonics market. Speakers include Nobel laureate and U.S. Energy Secretary, Dr. Steven Chu. Over the three days, OPTOmism will explore energy related optoelectronics, photonics, optics, and physics based solutions across a broad applications portfolio. Speakers and delegates will debate solar, lighting, clean coal, biomass, oil and gas, communications, displays, and sensing and spectroscopy, among many other issues.

]]> http://wrtassoc.com/archives/23/feed 0 http://wrtassoc.com/archives/28 http://wrtassoc.com/archives/28#comments Mon, 24 Mar 2008 19:07:45 +0000 Phillip Wright http://wrtassoc.com/2008/03/24/wrt-associates-announces-new-report-on-wireless-device-applications-of-optoelectronics/ WRT Associates (www.wrtassoc.com) announces the availability of a new report entitled “Wireless Device Applications of Optoelectronics.” This report was authored by Phillip Wright, Ph.D., Chief Analyst and Managing Director at WRT Associates, LLC, and Consultant with the Optoelectronic Industry Development Association (OIDA). The Wireless Optoelectronics report package is being made available through WRT Associates, LLC with the cooperation of OIDA. The table of contents, lists of figures and tables, and an excerpt of the Wireless Optoelectronics report is available here: Excerpt Wireless Device Applications of Optoelectronics

The Wireless Optoelectronics report provides a detailed view and forecast of the role of optoelectronics components and modules in wireless devices including mobile phones that currently sell more than 1 billion units annually. The emergence of wireless connectivity in an increasing range of products including digital cameras, mp3 players, portable games, and more is increasing the market opportunity for optoelectronics in wireless devices. In high end wireless devices such as the Apple iPhone, the optoelectronics content can reach 20-30% of the total bill of materials cost. In many wireless devices, optoelectronics enable key features that are highly valued by consumers including large color displays, high resolution auto focus digital cameras, and colorful surface and keypad illumination. The report includes decadal market forecasts for optoelectronic component and module revenue including high brightness light emitting diodes (HBLEDs), image sensors, and wireless device displays by type. The Wireless Optoelectronics report also highlights new optoelectronic technologies and applications that will drive new features in wireless devices. The market roles of Organic Light Emitting Diodes (OLEDs), flexible displays, 3D displays and micro projectors, and new optoelectronic enabled user interface devices are also covered in the report. The Wireless Optoelectronics report provides a comprehensive overview and forecast of market growth for optoelectronics in wireless devices and provides a timely heads-up on the evolution of new technologies that will drive the market ahead.

WRT Associates are making the Wireless Optoelectronics report available in a package with 2 hours of consultation with the author to discuss the contents of the report and related topics. Consulting conferences can be held by phone or at the customer’s site at added expense. The report will be delivered electronically in PDF file format and is available now for $1,695 by emailing info@wrtassoc.com or by calling +1-970-219-8800.

* Ten-year forecasts of the global optoelectronics industry
* Reclassification of “enabled optoelectronics”
* Decade forecasts of each of the major OE segments
* Two new chapters: Wireless Device Applications and Organic Light Emitting Diodes
* Updated data for each chapter
* Comparison of the global market summary with that of OITDA (Japan) and PIDA (Taiwan)

In the preface to the annual market report, “OIDA acknowledges Dr. Phil Wright, Managing Director of WRT Associates, who has contributed significantly to, and acted as OIDA’s chief analyst for, the review. In particular, Phil has led the forecasting and review of optoelectronics in wireless, OLED, solar, medical, image sensor, LED, and wireless consumer product technology.”

The 2007 report is the ninth annual Global Optoelectronics Industry Market Report and Forecast to be delivered by OIDA to its members. Consider joining OIDA for access to technology, industry and market data about this rapidly growing market opportunity. In 2006, the optoelectronics market achieved new highs with optoelectronics enabled and components market revenues reaching $565 billion, a 14.5% increase over 2005 ($494 billion). OIDA forecasts strong and steady growth over the next decade for the optoelectronics enabled and components market with revenues expected to surpass $1.2 trillion by 2017 and a 2007-2017 Compound Annual Growth Rates (CAGR) of 7.7%.

Looking ahead, the Optoelectronics market will offer companies and investors an abundance of interesting and profitable opportunities.

WRT Associates offers:

• In Depth Domain Knowledge
• A Thorough Approach to Analysis
• Quick-Turn Effective Communication of Actionable Information

If you and your business require solid technical and market information concerning emerging high technology opportunities please contact us by telephone at +1-970-219-8800 (US Mountain Time Zone) or by email at info@wrtassoc.com.

Dr. Phillip Wright is Managing Director and Chief Analyst at WRT Associates. WRT Associates are providers of thoughtful analysis and actionable information. WRT Associates’ goal is to project the trajectory of technologies and markets to enable sound and profitable business decisions.

WRT Associates offer in depth Domain Knowledge in the following market and technology segments:

Optoelectronics, Optics, Displays, High brightness light emitting diodes, HBLEDs, Organic LEDs, OLEDs, Solid state lighting, SSL, Solar photovoltaics, PV, Medical optoelectronics, Wireless handsets, Image sensors, Camera phones, Camera modules, Wireless networking, Wireless device applications of optoelectronics, Semiconductor materials and devices, Nanotechnology, Carbon nanotubes, Organic electronics, Printed electronics & displays, Flexible electronics, Electronic paper, Electrophoretic displays.

WRT Associates are capable of filling several Functional Roles in their expertise domains including:

Market Research and Analysis, Financial Analysis, Worldwide Industry Coverage, Technical Assessment, Business Opportunity Assessment, Identification of Industry Experts, Team Building, Business Development, as well as Company Assessment, Acquisition and Integration Assistance.

WRT Associates strive to enable and deliver key Customer Outcomes including:

Investment gains, Understanding, Insight, Actionable Information, Business Planning and Redirection, Reengineering, Vision, Direction, Basis for Decisions and Actions, New Opportunities, Market Expansions, Product Line Expansions, Reduced Costs, Higher Profits, and Partnering Opportunities

Dr. Wright, Chief Analyst at WRT Associates is a highly experienced technical executive with an extensive background in semiconductor, electronic, optical, display and optoelectronic technology development leading to new products and businesses. He has contributed to several industries including communications, consumer electronics, wireless handsets, information displays, engineering services, and defense electronics. Dr. Wright’s background includes roles at start-up and Fortune 500 companies with functional responsibilities comprising: start-up and development of new technology platforms; product development and commercialization; staffing and team building; customer engagement; general management; strategic alliances; company acquisition and integration; program management; business development; facilities development; and manufacturing operations.

Recently, Dr. Wright has served as a consultant to US and European businesses and to the Optoelectronics Industry Development Association (OIDA) in the areas of market analysis, business development, and commercialization of new products and technologies. Previously, Dr. Wright managed display technology development at Motorola. At Motorola he helped establish the Displays Division of the Consumer Systems Group. The Displays Division was formed to market and manufacture low power, high information content displays for portable products such as cell phone handsets and digital cameras. Dr. Wright began his career in development at Bell Laboratories in Murray Hill, NJ where he researched and developed laser designs and fabrication processes for high reliability lasers to be used in the first transatlantic optical communication system.